Thursday, 31 May 2018

NEW FREE REPORT: Understanding the Travel Consumer

We are proud to announce the launch of a band new free report.
Understanding the Travel Consumer looks at how top travel brands are tackling the challenges of profiling, attribution and analytics to get closer to their customers.

When it comes to human behaviour, deciphering the thought process is a messy business. This is especially so when it comes to travel, as consumers switch across devices and build complex itineraries throughout extended research periods. Travel brands are left with an uphill battle to understand their customers, reach them at the right times and give them personalised products. This is why we are putting together a new report series into behavioural analytics that seeks to demystify the process behind understanding the modern traveller through the application of data and analytics.

This is the first report in this series covers attribution, profiling, and best practice in data storage and interpretation, featuring insights from:
  • Hyatt
  • Hertz
  • Expedia
  • Group
  • McKinsey & Co
  • Stena Line

Through this free report we seek to uncover how brands can understand the modern traveler to drive higher conversion rates, lower acquisition costs, and ultimately give them the best possible product.This first report in the series covers the data and analysis groundwork that travel brands need to put in place to understand their customers, including:
  • How to successfully tackle the challenge of attribution.
  • What data to gather on consumers and how to build accurate profiles from this data.
  • How to manage your data so that it is well-constructed, legally compliant, and useful to your whole organization.
  • How to present information effectively.
  • How to build a successful, data-led organization.

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