Wednesday 1 June 2016

Partnerships in Travel Are Key to Growth

Disruption in the travel industry is the new normal. A rapid pace of innovation and consolidation is forever changing the travel landscape and it doesn’t show signs of slowing down any time soon. Now more than ever you need to understand key market trends to determine how you will be hit and how you can grow.

Travel brands need good relationships with all their partners but it’s not always the obvious players that will sell the product. Distribution execs need to work harder than ever to identify the owners of profitable niche communities and understand that whilst pricing is a key driver in our consolidated and competitive industry, innovative distribution strategies will make you profitable.

You need to provide your customer with an experience which genuinely enhances your product offering. You need to take advantage of innovations in technology that will enable you to partner quickly with new players, experiment safely and still provide a seamless and consistent experience at every touchpoint. You need to cut the rising cost of acquisition and understand the true value each distribution partner.

 “It’s understanding which distribution partnerships work in our mobile age and then bringing together a heady manipulation of consumer insight, clever analytics and valuable products. This will make you useful and trusted and therefore profitable,” Says Tim Gunstone, Managing Director, EyeforTravel.

Recent research in preparation for EyeforTravel’s flagship event TDS N. America 2016 (Las Vegas, October 6-7) has revealed just how much travel brands are fighting to keep up with the rapid pace of technological change which is impacting the industry and which areas need to be addressed in order to drive growth.

50+ speakers will cover the biggest trends and challenges relating to distribution, revenue management, marketing, mobile and analytics. In addition, as customer experience has come up as a dominant theme in this year’s research there is a track dedicated solely to strategies which will engage and delight your customers.  To ensure no stone is left unturned the new for 2016 Spotlight On track explores key innovations in ground transportation, corporate travel, property management companies, group travel and how travel suppliers can forge better partnerships with these vital areas of the industry.

Speakers include Dan Christian, Chief Digital Officer, The Travel Corporation, Bill Keen, VP Mobile & Guest Experience, IHG, Sangita  Woerner, VP Marketing, Alaska Airlines and Todd Henrich, SVP Corporate Development, Priceline.

For more information about the event, check out the event website or get in touch with me at

Julia Heighton
Global Conference Director, EyeforTravel