EyeforTravel Infographic and Survey Report: Marketing and Mobile Strategies to Engage the Connected Traveller’.
With research findings showing us that 148.3 million bookings were
made online last year, and 65% of same-day hotel reservations were made via a
smartphone, according to eMarketer.
Currently there’s a lot of room for disruption in travel and the
stakes are high. The prize will go to brands that can successfully offer a
seamless connected experience. Partnerships, data and technological innovation
will decide who wins and who loses out.
"A smartphone is a critical tool for the
travel industry, particularly in terms of understanding passenger patterns for
booking, search and on trip decisions," said Shreya Ganapathy, Head of Content
and Marketing at EyeforTravel. "When you consider how the mobiles have
changed the way people interact with brands, its time travel brands follow the
change, but what’s the right digital strategy is what we are trying to get
answers to.”
So with this growth at stake and
shift to mobile, data and technology to create the seamless travel experience
we at EyeforTravel did a survey in January 2017 to give us an outlook at what
impacts customer experience, online marketing and mobile investment, and the
impact of changes on the travel landscape.
EyeforTravels report and infographic on what
companies are spending their digital dollars you can access the report and infographic here.
Here’s a few findings: when it came to asking what would be the
greatest opportunities to focus on in 2017 we had mobile as a clear winner at 74%,
followed with content marketing at 65% followed by social media. Artificial intelligence,
text based communication, VR and application development also showing increase
from our last year’s survey. Biometric
tools and robotics are not the main focus for our respondents for 2017.
