Monday, 13 August 2018

Marriott, Wyndham Hotels & Resorts and MyFlightSearch Discuss Personalization in Travel Marketing & Driving a 360 Degree of the Customer

This presentation and panel discussion will be featured on Day 1 at the upcoming EyeforTravel North America 2018 Summit on Oct 18-19 in Las Vegas.

Expert speakers to present on this topic include:
  •  Sean Brevick, VP - Marketing and Digital Services, Marriott
  •  Eliot Hamlisch, VP - Worldwide Loyalty & Partnerships, Wyndham Hotels & Resorts
  •  Abhishek Mago, VP - Product & SEM, MyFlightSearch

The panel will cover:
  • Perfect your multi-channel engagement strategy and omnichannel approach - how can you continue to deliver on the guest experience on all fronts?
  • What is the role of personalization, particularly given the consolidation in the industry?
  • The blending of marketing + sales + CX on your overall strategy - using data more effectively to better personalize and drive loyalty in your business


The EyeforTravel North America Summit currently holds the hottest attendee list in digital travel with brands confirmed to attend including: Expedia, Marriott, Wyndham Hotels & Resorts, Hilton Worldwide, Twitter, Cathay Pacific, Accor Hotels, Hyatt, Air Canada Vacations, Choice Hotels, Cosmopolitan Las Vegas, Booking.com, American Airlines, Lufthansa Systems, The Travel Corporation and many more!

The summit will tackle topics such as the changing distribution landscape, utilizing data driven customer insights, the role of emerging technologies in travel, diversifying your revenue portfolio, and developing global partnerships. And this is just the start.


Contact the team directly at – renu@eyefortravel.com  

EyeforTravel is a community where the world's top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.

Renu Kannu
EyeForTravel | Project and Research Director (+ 44 20 7375 7197 |renu@eyefortravel.com)

Monday, 6 August 2018

Blockchain, Artificial Intelligence, and Reimagining your CX: EyeforTravel North America Promises to be the Travel Event of the Year This October


Hilton Worldwide, Hoteles City Express, Royal Resorts and Castle Resorts & Hotels are among the latest brands to have confirmed their attendance at EyeforTravel’s 20th Annual North America Summit. As the attendee list grows exponentially, this year’s event is set to provide better networking opportunities than any other travel conference in the US.
Aside from making valuable contacts, attendees can expect to leave with a firm grasp of the latest opportunities and threats facing the industry - with industry influencers across all areas of online travel presenting their answers to the most pressing questions.

This year’s summit centres on the following five key areas:

1.       Distribution - Wyndham Hotels & Resorts, VTrips and Las Vegas Sands are gearing up to evaluate how we can use the crowded field of distribution to our advantage. Find out how voice search will impact distribution and consider the role that metasearch plays in the power play between OTA dominance and driving direct sales.

2.      Partnerships Magnuson Hotels, HotelsComined.com, MGM Resorts, Spirit Airlines and Hotwire explain how you can build strategic partnerships that enhance personalization, boost revenue and drive customer loyalty. Hear from the experts about the kinds of distribution partnerships that will guarantee success, about how to pair customer insight with partnership strategies, and discover how API partnerships could improve your revenue portfolio.


3.      Marketing Marriott, MyFlightSearch, Accor Hotels, Lufthansa Systems, Melia Hotels International and Twitter join to help us rethink traditional marketing strategies. Discover the latest innovations in travel marketing, from using social media and the mobile interface to boost personalisation, to establishing loyalty through the mobile interface.

4.      Data & Revenue Management – Join American Airlines, Margaritaville and Amazon as they present how their business models have been overturned using data. Discover how customer-centric revenue management and cross-selling can serve to optimize profits.

5.      Travel Technology – Booking.com, Expedia, Winding Tree, United Airlines and CruiseBe.com evaluate the latest trends in travel technology and explain which ones travel brands should be investing in. From AI to Voice, the expert speaker line-up will help brands decide suitable technology for their business models.
This summit is truly the only place you will be able to meet the cream of the crop in travel and walk away with insights you can action as soon as you get back to the office.


Contact the team directly at – renu@eyefortravel.com  
EyeforTravel is a community where the world's top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.
Renu Kannu
EyeForTravel | Project and Research Director (+ 44 20 7375 7197 |renu@eyefortravel.com)

Monday, 16 July 2018

Wyndham Hotel Group, United Airlines, Caesars Corporation, And Hopper Among the Many Confirmed to Deliver Keynote Presentations In Las Vegas


Wyndham Hotel Group, United Airlines, Caesars Corporation, And Hopper Among the Many Confirmed to Deliver Keynote Presentations In Las Vegas

With just over three months left until the EyeforTravel North America Summit 2018 (October 18-19) the line-up of keynote speeches is shaping up to be one of the most diverse and informative yet.

The summit will tackle the industry’s most pressing concerns including the importance of data as a tool for marketing and customer insight, the heightened importance of investing in cross-industry partnerships as well as staying afloat the ever-changing distribution landscape.

Other leading brands confirmed to speak include Wyndham Hotel Group, United Airlines, Accor Hotels, Marriott, Choice Hotels, Cathay Pacific, Jet Blue Ventures, Amazon, Skyscanner and Twitter.

The summit’s first few keynote sessions will shed light on topics including:
  •    -  What are the real threats and opportunities that the latest developments in technology pose to your business? Wyndham Hotel will evaluate how price, sale and distribution of travel are being impacted by technological innovations and the rise of digital
  •      How can travel companies capture the travel customer at the point that they show intent without renouncing to Google? The Travel Corporation, Mozio and Bond Brand Loyalty will provide case studies considering the ‘ideal’ digital product, so efficient that it guarantees loyalty
  •     How can the mobile interface be used to enhance customer engagement and satisfaction? What is the value of design in relation to mobile? Caesars Corporation, Jet Blue Technology Ventures and Hopper will shed light on the relationship between mobile and marketing, providing tips on how best to use digital to ensure customers love their experience with the brand


Given the scope of content to cover, EyeforTravel have included keynote debates at the end of Day 1 as well.

The first keynote debate on Day 1will consider key strategies required to remain competitive in today’s platform-dominated world. Considering how to thrive as a travel brand without giving in to the media monopolies are:

-        Oliver Dlouhy, CEO, Kiwi.com
-        David Armstrong, CEO, TravelPirates
-        Tim Hentschel, CEO, HotelPlanner

The second keynote debate on Day 2 will consider the innovation potential held by the latest technologies – particularly looking at how AI, Machine Learning, AR and blockchain are set to change the way your brand works. Speakers include the VP – Commercial Technology & Corporate Systems, from United Airlines and the Chief Technology Officer & Co-Founder, from CruiseBe.com.

The summit will be buzzing, with insight on other topics including:

-          Integrating the Augmented Reality Ecosystem into your Travel Brand
-          Creating a Boutique Approach while Maintaining Brand Affinity in your Global Brand
-          Incorporating Blockchain Technology to Reduce Distribution Costs
-          Adopting a Multi-Channel Marketing Approach to Enhance Customer Engagement
-          Diversifying your Revenue Portfolio with Yield Management Technology
-          Investing in Customer Intelligence
-          Video, Social Media and Influencer Marketing and much more!


With some of the biggest names in the travel industry appearing as speakers and attendees, the EyeforTravel North America 2018 Summit is the only place you’ll be able to catch up to your competition and network with industry elite – giving attendees the formula to truly own the booking.

Don’t risk missing out on insights that will propel your business into the future. Click here to reserve your pass at the Super Early Bird rate or contact Renu on her details below.

Contact the team directly at – renu@eyefortravel.com  
EyeforTravel is a community where the world's top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.
Renu Kannu
EyeForTravel | Project and Research Director (+ 44 20 7375 7197 |renu@eyefortravel.com)

Friday, 6 July 2018

Free Friday Video! Solve Marketing's Biggest Problem

In this week's free video, Stuart Greif, Practice Lead - Travel & Hospitality at Amperity presents at EyeforTravel's San Francisco Summit 2018. Stuart's subject is trapped, unusable customer data: Breakthroughs in machine learning, solve marketing's biggest problem.





All videos from EyeforTravel's events are available at through our content hub, EyeforTravel On Demand. You can also find a selection of videos from our events and webinars through our YouTube page

Sign up to our newsletter to get our free Friday videos direct to your inbox, along with all the great white papersarticles and reports we make throughout the year. 

Friday, 29 June 2018

Free Friday Video! The Hopper Way

Thsi week Krista Bekkevold, Director of Hotel Supply at Hopper, presents on capitalizing on the proliferation of mobile for travel search, planning and customer engagement at the San Francisco Summit 2018.

All videos from EyeforTravel's events are available at through our content hub, EyeforTravel On Demand. You can also find a selection of videos from our events and webinars through our YouTube page

Sign up to our newsletter to get our free Friday videos direct to your inbox, along with all the great white papersarticles and reports we make throughout the year. 

Friday, 22 June 2018

Free Friday Video! Supercharge Your Engagement Strategy with Facebook

This week Facebook gives us a case study showing us how to supercharge your engagement strategy. Bring your story to life by utilizing digital tools and delivering relevant content by Will Farnan, Client Partner - Travel Suppliers at Facebook.


All videos from EyeforTravel's events are available at through our content hub, EyeforTravel On Demand. You can also find a selection of videos from our events and webinars through our YouTube page

Sign up to our newsletter to get our free Friday videos direct to your inbox, along with all the great white papersarticles and reports we make throughout the year. 


Tuesday, 19 June 2018

EyeforTravel North America 2018 Summit Launch – Agenda & Speakers Revealed


Wyndham Hotel Group, Amazon, United Airlines, Skyscanner, Google, Booking.com, Marriott, Accor Hotels, Twitter, Cosmopolitan Las Vegas, Winding Tree and more are just a handful of experts confirmed to speak at the upcoming EyeforTravel North America 2018 Summit, taking place at the Mandalay Bay Las Vegas on October 18 -19.

400+ heads of marketing, distribution, revenue management, data analytics, mobile innovation, and travel tech experts from some of the biggest brands will meet with one goal: to identify the strategies, partnerships, innovations and business models that will make their companies thrive in the future, and to discuss business critical trends affecting the online travel world today.

Navigating the crowded field of distribution, the potential of artificial intelligence and emerging technologies, delivering a superior customer experience(CX), catapulting profits through industry partnerships and innovative ways to diversify revenue portfolios are just some of the topics  being covered at this 20th Annual US flagship show. Click here to receive your copy of the brochure and to view the full agenda

The internet’s control over the travel consumer, mobile innovation and the potential of emerging technologies such as AI is forcing travel brands to evolve the way they work, deliver frictionless CX, leverage data-driven insight and create new business models and industry partnerships says EyeforTravel Project Lead, Renu Kannu. 

She adds: The industry is demanding higher profits, increased loyalty and tools to personalize to deliver that exceptional CX throughout the booking cycle – all of which are real concerns that can be solved by joining a hotbed of senior-level travel execs in Vegas this October.

The Unrivalled Speaker Line-up for 2018 includes:
·         Michael Almeraris, AR/VR Head of Developer Partnerships, Google
·         Michael Marino, SVP & Chief Experience Officer, Caesars Corporation
·         Ravi Simhambhatla, VP – Commercial Technology & Corporate Systems, United Airlines
·         Adam Hayashi, VP – Revenue Management & Business Intelligence, Accor Hotels
·         Mamie Peers, VP – Digital Marketing, Cosmopolitan Las Vegas
·         Sean Brevick, VP – Marketing and Digital Services, Marriott
·         Connor Smith, VP – Brand, Kimpton Hotels & Restaurants
·         Christina Heggie, Principal, Jet Blue Technology Ventures
·         Robecta Ma, VP – Marketing, Cathay Pacific Airways
·         Eduardo Erazo, Data Scientist, Amazon
·         Gil Harel, Head of Partnerships Hotels & Content, Skyscanner
·         Erin Gilmore, Head of Travel & Mobile App Partnerships, Twitter
·         Pedro Renaud Anderson, Founder, Winding Tree
·         Michael Childers, Chief Consultant, Content & Media Strategy, Lufthansa Systems
                                              View the full speaker line up here

Here’s what some of the 2017 attendees had to say:

·        eftusa delivered tenet challenging and thought stimulating presentations followed by the opportunity to network informally with industry peers and thought leaders. This type of event re-energizes and resets one enthusiasm for the travel industry (Chief Technology Officer, Hostelworld)
·        Eye for Travel brought great insight into the potential future developments, technologies and strategies that we may see emerging in the next 5-10 years (CEO, RoomKey)
·       Tremendous value from many of the sessions, with actionable inspiration to take back to work with me (Brand Marketing Manager, Hard Rock Hotel & Casino Las Vegas)
·       This conference drove home the necessity of personalizing and contextualizing data in customer interactions (Chief Consultant - Content & Media Strategy, Lufthansa Systems)
·      Very happy with the event. I felt like the standard of attendees were top-notch and very knowledgeable! I also appreciated being sent the attendee list (mobile app) in advance so I could set up meetings in advance during the networking breaks (CEO & Co-Founder, Globespinning)
Don’t miss out on the opportunity to join some of travel’s most inspiring and innovative brands coming together to learn, network and pioneer change in the industry. Learn more about the summit and get the latest event updates here!
Companies confirmed to attend this year include: Expedia, Air Canada Vacations, Allegiant Air, Choice Hotels, MGM Resorts, Magnuson Hotels, Las Vegas Sands, Hopper, and a whole lot more.
Take a sneak peek at the 3-minute wrap up video from last year: https://www.youtube.com/watch?v=7T00Jd8omwY&t=40s
Contact the team directly at – renu(at)eyefortravel(dot)com. EyeforTravel is a community where the world's top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.