When we gathered the top travel data professionals in Europe and asked
them what they thought would change the face of our industry, they
overwhelmingly answered that data-driven personalization would be the game
changer.
Some 78% of
the attendees at our Smart Travel Data Summit 2016 believed that personalization would be critical in the future, far ahead
of any other category, and it was a topic that came up time and again at the
conference.
You
can download the full conference report here, which covers all the major
themes, surveys and presentations from the conference.
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