Why Mobile needs data

Our research shows that Mobile spend by the travel sector is up again. Interestingly it seems that the travel industry understands how critical data analytics and mobile are to send contextual messages that sell more, reduce costs and serve their customers better.

• According to EyeforTravel’s latest research 68.8% of travel executives said they would spend more on mobile in 2014 
• 80% OTA (online travel agent) and metasearch executives who believe mobile is business critical and will be investing more in the next three months

Revenues from the distribution of non-core travel products have been behind the success of top travel companies for decades. As the number of travel consumer’s that book and communicate via mobile sky rockets the ability to display these products has shrunk due to need to simplify the research and booking process.  Today Travel companies are experimenting with the analysis of social, transactional and location data to show more targeted products on the small screen. Significantly this has enabled the different parties that make up a travel experience to sell more products and provide more services throughout the traveller’s journey.

I believe the days of the billboard travel website are over. If you want to sell to and service your consumers you need to apply data to your mobile strategy in order to provide a contextualized mobile experience.

Pre booking, pre trip, on trip and post trip, all the companies that make the trip possible now have the ability to serve the consumer for longer. A new battle for the customers trust has begun and the correct use of data and mobile is mission critical.

As an indication how critical this goal is 16 senior C level executives from the world’s biggest airlines, airports, hotels, rail providers, tour operators and intermediaries are meeting the Monday before ITB at the Mobile World Congress in Barcelona to debate, collaborate and discover the new opportunities that data analysis and mobile can provide.

To find out more about EyeforTravel@Mobile World Congress 2015, visit http://events.eyefortravel.com/mobile-world-congress/