Wednesday, 28 September 2011

Amazon announces new tablet - Kindle Fire

I've just been following the latest updates from Mashable live from the Amazon Tablet event.  Amazon's CEO Jeff Bezos just announced the launch of the Amazon Kindle Touch and Kindle Fire. The Kindle Touch is an e-reader with touch capabilities available for just $99 or $149 with 3G.  The Kindle Fire tablet seeks to be a rival to the iPad and is available for $199 (in the US only) .

This new affordable tablet is set to be popular especially given the huge distribution power of Amazon.  The tablet will run a modified version of the Google android operating system.

EyeforTravel have been following the rise of the tablet of recent months.  No longer a passing fad, tablets are revolutionising the way consumer engage with brands online.  The tablet platform allows for a far more inspiring, fun and engaging platform - which provides a fantastic opportunity for travel brands.

Adam Goldstein, CEO, Hipmunk will be sharing key insights into their tablet (iPad) app design at EyeforTravel's upcoming Online Marketing & Social Media in Travel Summit, Amsterdam, 10-11 October.

I'm also very excited about the coverage regarding tablets that we have lined up for EyeforTravel's new Mobile Strategies for Travel show in San Francisco, February 27-28!

Stay tuned for more updates.

By Gina Baillie







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