As the travel industry moves into new digital arenas, four
of tech’s biggest brands; Facebook, Twitter, Pinterest & Google, have
confirmed attendance at the EyeforTravel North America Summit - to take place on
October 18-19 at the Mandalay Bay in Las
Vegas. With the likes of Wyndham Hotels & Resorts, Marriott International,
American Airlines and Accor Hotels also appearing on the speaker line-up, the
20th Annual North America Summit is undoubtedly the year’s most
prestigious travel conference.
Meet the biggest names in tech and gain a stronger
understanding of how to enact an effective social media and content marketing
strategy. Hear from those travel companies succeeding in integrating the latest
technological innovations into their business plans and learn how they have
used these tools to capture data, own the booking and boost profits.
What will the tech
giants be covering this October?
- · Facebook’s Industry Manager for Travel, Kate Hamill will be covering the power of open API partnerships and evaluating the best distribution partnerships required to diversify your revenue portfolio. Joining her in this session are CIE Tours’ CCO, Susan Black, and Hotwire’s Director of UX Research, Clay Newton.
- · Google’s Global Head of Business Development in Carrier Messaging, Todd Parker will be discussing the next era of mobile messaging for travel
- · Pinterest’s Vertical Strategy Lead for Tech, Travel, & Telco, Nicolette Harper and Sakshi Chadha, Partnerships will uncover how travel brands can use Pinterest to capitalize on pinners who are actively looking for recommendations and how marketers can use Pinterest to inspire consumers across every aspect of the travel journey, from dreaming to planning and ultimately booking.
- · Twitter’s Head of Travel & Mobile App Partnerships, Erin Gilmore will be evaluating how the mobile interface can be used to maximise personalisation and develop a stronger sense of brand awareness among consumers. She will be joined by Michael Childers, Chief Consultant in Content & Media Strategy at Lufthansa Systems.
Just as the speaker line-up continues to make strides, so
does the attendee list, which is becoming increasingly populated by big
industry players. Among the latest brands to confirm their attendance are Expedia Group, Copa Airlines, Accor Hotels
and Royal Resorts.
Numerous networking opportunities will take place throughout
the duration of the event. EyeforTravel are using the event app Brella this
year – enabling attendees to set up meetings well in advance to make the most
of catching up with industry representatives.
PS. The early bird discount has been extended for one more week due to popular demand - contact the team directly at renu@eyefortravel.com to secure your discounted pass and save $200!
EyeforTravel is a community where the world's top online
travel brands – from hotels to airlines, online travel agents, cruise, car hire
firms and more – come to meet to drive forward growth and innovation in the industry.
We aim to provide you with industry focused news, events, reports, updates and
information. EyeforTravel Limited is a registered company. The Company
Registration number is 06286442. It is also registered in England & Wales.
Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.
