Thursday, 11 January 2018

Does loyalty matter any more in travel?

Loyalty is a hot topic in travel but are travel brands trying to win a losing battle as consumers shift from brand to brand and is their anything they can do to promote loyalty?

It’s expensive business to find a customer and win their booking in travel as multi-channel marketing and technology costs rise. Therefore, travel brands are taking loyalty extremely seriously as a key way of improving profitability, but are they succeeding and at what cost?

EyeforTravel is trying to find out with a new survey and we need your help to get to the bottom of the state of loyalty in travel in 2018.

So, if you are consumer-facing travel brand, click here to answer the survey, which is just 8 short questions, so it will take less than two minutes to answer.

As a way of saying thanks, we will send you the results before anyone else, so you can benchmark your performance. We will also send you free copies of the reports on completion, and you can get access to all of the video presentations and slides from our recent Vegas and Amsterdam Summits just by leaving your email at the end of the survey.

We are also investigating mobile marketing and messaging, which you can help us with by clicking here to answer our mobile survey.