Start-ups are jumping into the tours and activities scene
and creating innovative new ways to connect consumers with inventory finds
EyeforTravel’s new the Changing Face of
Tours and Activities report.
A variety of start-ups have moved in to the tours and
activities to capitalize on the fastest growing sector in travel, opening up
new experiences for consumers and ways for them to purchase their vacation’s
activities. EyeforTravel’s
the Changing Face of Tours and Activities report, which is free to download now,
has identified start-ups as key to understanding the development of the tours
and activities market as they are innovating across the entire supply chain and
broadening access to the sector.
Core to all of their businesses is the development of
cheaper technology. Application Programming Interfaces (APIs) and cloud
computing are allowing suppliers and vendors to sync up and distribute
inventory, and start-ups are aiming to make this as easy as possible. Tours and
activities suppliers can now independently upload their inventory to a variety
of start-up services, such as Bokun or GetYourGuide, or they can work with
other that provide them with templates to allow them sell online, such as
TrekkSoft. These start-ups are then marketing tours and activities suppliers’
services across their own and thousands of third-party partners and interfacing
directly with the suppliers’ reservation systems to make the process as smooth
as possible.
The upshot of this is it is allowing the sector to be
brought into the digital age and giving consumers access to tours and
activities that just five years ago would have been impossible. Consumers can
now both book far in advance online from centralised databases of inventory and
also use their smartphones to make reservations as they travel. They are also
far better armed with information, for example Arrivedo aims to create
neighborhood guides and use these to link together tours and activities, hotels
and consumers.
Erik Tengen, Co-founder, Oaky App believes one day we could
see a single platform capable of handling all activity bookings. “Traditionally
offline-oriented people are making the shift towards online. And because of the
growth in API possibilities, we're likely to soon get a market where people
book all their activities on one platform,” he says.
This is not
only to the benefit of the consumer, who has more choice, more personalized
packages, and ways to plan and pay, but also travel brands across all
verticals. “Think about the following: without technology, a personalized tour
desk could only be available in the biggest hotels. Now, with technology,
virtual and personalized desks could be in the smartphone of any user when
reaching any hotel lobby, despite the size of the hotel,” says Alonso Franco,
CEO and Co-founder of Arrivedo. Whereas previously, huge resources would be
needed to put in place a distribution system for this most diverse sector of
the travel industry, now even the smallest players can jump in to tours and
activities.
Not only have start-ups helped to digitalize inventory, but
they are also now the power behind the throne to several of the internet’s
largest online travel companies. For example, Bokun teamed up with Expedia Local Expert at
the end of 2016 with the aim of streamlining the booking process for tours and
activities. GetYourGuide has integrated with Booking.com and lists its tours
inventory via KAYAK’s dedicated tours and activities product and has recently
partnered with EasyJet to offer tours and activities direct to the airline’s
customers. TourRadar has been working with Amadeus since 2015 and TrekkSoft
works with Viator.
Tours and
activities start-ups are therefore becoming a key piece of the travel industry
and everyone should keep an eye on who becomes the next big thing.
This entirely free report
from EyeforTravel can be downloaded by clicking here. The report
investigates:
- The current state of the tours and activities market.
- The technical challenges of incorporating tours and activities into a digital travel product.
- New start-ups and disruptors.
- How OTAs, hotels, and airlines are including tours and activities.
- Technology and how it is shaping the future of this market.
Also make sure to check out all of EyeforTravel’s free reports and white papers by clicking here.
