Tuesday, 11 April 2017

China and India smartphone leaders

There is a divergence in the way consumers look for and book travel between the rising economies of the East and the developed countries of the West. This is all being driven by mobile, as consumers outside the West have never associated the desktop or laptop as being their primary device to connect to the internet or conduct digital travel purchases. 

EyeforTravel, in conjunction with Jumpshot found that India was the leading country for mobile visits to travel sites among the five countries that were studied. There, two thirds of users visiting travel sites were doing so from mobile devices. EyeforTravel has also been studying Chinese consumers and found a very similar pattern amongst Chinese consumers, with 67% reporting that they principally use mobile devices to plan their trips and 50% use them to book accommodation.

You can download the white paper here and keep an eye out for our upcoming Chinese Travel Consumer Report on our report page.

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Alex Hadwick
Head of Research, EyeforTravel

Sources: EyeforTravel; Jumpshot