Tuesday, 7 March 2017

UK consumers love to compare flights

We worked with data company Jumpshot to understand where travel purchasers were going on their journey to the booking, analyzing more than a quarter of a million users and found that UK consumers came top for comparing the price of flights late in the purchase funnel.

Just under a quarter (24%) clicked on a metasearch domain in the 15 sites visited immediately before making a purchase directly with an airline brand, compared to 14% of German consumers and just 10% of US consumers. UK consumers were also the marginally more likely to visit a competitor airline brand to compare their flight before they made their booking than peers in the US and Germany.

You can download the full white paper here and find out more about the booking habits of Brazilian, German, Indian, UK and US consumers.

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Kind regards,

Alex Hadwick
Head of Research, EyeforTravel