Disruption in the travel industry is
the new normal. A rapid pace of innovation and consolidation is forever
changing the travel landscape and it doesn’t show signs of slowing down any
time soon. Now more than ever you need to understand key market trends to
determine how you will be hit and how you can grow.
Travel brands need good relationships
with all their partners but it’s not always the obvious players that will sell
the product. Distribution execs need to work harder than ever to identify the
owners of profitable niche communities and understand that whilst pricing is a
key driver in our consolidated and competitive industry, innovative
distribution strategies will make you profitable.
You need to provide your customer with
an experience which genuinely enhances your product offering. You need to take
advantage of innovations in technology that will enable you to partner quickly
with new players, experiment safely and still provide a seamless and consistent
experience at every touchpoint. You need to cut the rising cost of acquisition
and understand the true value each distribution partner.
“It’s understanding which distribution
partnerships work in our mobile age and then bringing together a heady manipulation
of consumer insight, clever analytics and valuable products. This will make you
useful and trusted and therefore profitable,” Says Tim Gunstone, Managing
Director, EyeforTravel.
Recent research in
preparation for EyeforTravel’s flagship event TDS N. America 2016 (Las Vegas,
October 6-7) has revealed just how much travel brands are fighting to keep up
with the rapid pace of technological
change which is impacting the industry and which areas need to be addressed in
order to drive growth.
50+
speakers will cover the biggest trends and challenges relating to distribution,
revenue management, marketing, mobile and analytics. In addition, as customer
experience has come up as a dominant theme in this year’s research there is a
track dedicated solely to strategies which will engage and delight your
customers. To ensure no stone is left
unturned the new for 2016 Spotlight On track explores key innovations in ground
transportation, corporate travel, property management companies, group travel
and how travel suppliers can forge better partnerships with these vital areas
of the industry.
Speakers include Dan Christian, Chief Digital
Officer, The Travel Corporation, Bill Keen, VP Mobile & Guest Experience,
IHG, Sangita Woerner, VP
Marketing, Alaska Airlines and Todd Henrich, SVP Corporate Development,
Priceline.
For more information about the event, check out the event website or get in touch with me at julia@eyefortravel.com
Julia Heighton
Global Conference Director, EyeforTravel
julia@eyefortravel.com
Global Conference Director, EyeforTravel
julia@eyefortravel.com
