Recent EyeforTravel research found that 37.3% of global
travel consumers prefer to start their travel research via a mobile device
(smartphone or tablet).
It’s therefore no wonder that many travel brands
have decided to act fast to position themselves to take advantage of the
ability to target customers on the move and not risk leaving them to find their
competitors.
Deciding where to invest in mobile for maximum
return still poses a major challenge right now for e-commerce and product
development directors. It is a costly
decision and there are numerous pitfalls to avoid.
‘The rush to
go mobile is on and we are seeing some fantastic innovative approaches from
travel brands. It is however easy to
fall into the pitfall of entering into mobile just to tick a box rather than
truly understanding the important role it will play in travel consumer
behaviour and transactions now and in the future‘ says Gina Baillie, GM,
EyeforTravel Ltd.
EyeforTravel is seeking to reward those brands who
are investing intelligently in mobile right now and paving the way for the rest
of the industry to follow.
‘As an
industry we are actually already falling behind in the mobile space. Those brands that are risking their valuable
time and resources now, are helping to drive through mobile innovation across
the industry and in our view deserve to be rewarded,’ continued Baillie.
EyeforTravel’s 3rd annual Mobile Innovation in
Travel Awards will take place in San Francisco,
March 17th and sees numerous travel brands put forward their mobile apps, mobile
user experience, solutions and overall mobile strategies.
KLM, Wyndham, Hilton, Revinate, Club Med, Kayak, TripAdvisor, Accor, Worldmate, Checkmate, IDeaS, Net Affinity, Marriott, Hotels.com are just some of the brands to be nominated.
The nomination stage is now closed however online
voting is now active until February 28th. The industry is invited to vote for their
favorite initiative.
The awards will be held as part of EyeforTravel’s Mobile Strategies for Travel
conference, March 17-18, an event which is co-located with EyeforTravel’s
popular Social Media Strategies for Travel conference (now in its 7th
successful year).
Check out who’s nominated, have your say and vote
for your favorite entrant here.
For all enquiries on this theme please contact:
Gina Baillie, GM, EyeforTravel Ltd., gina@eyefortravel.com
