Recent EyeforTravel research found that 37.3% of global travel consumers prefer to start their travel research via a mobile device (smartphone or tablet).
It’s therefore no wonder that many travel brands have decided to act fast to position themselves to take advantage of the ability to target customers on the move and not risk leaving them to find their competitors.
Deciding where to invest in mobile for maximum return still poses a major challenge right now for e-commerce and product development directors. It is a costly decision and there are numerous pitfalls to avoid.
‘The rush to go mobile is on and we are seeing some fantastic innovative approaches from travel brands. It is however easy to fall into the pitfall of entering into mobile just to tick a box rather than truly understanding the important role it will play in travel consumer behaviour and transactions now and in the future‘ says Gina Baillie, GM, EyeforTravel Ltd.
EyeforTravel is seeking to reward those brands who are investing intelligently in mobile right now and paving the way for the rest of the industry to follow.
‘As an industry we are actually already falling behind in the mobile space. Those brands that are risking their valuable time and resources now, are helping to drive through mobile innovation across the industry and in our view deserve to be rewarded,’ continued Baillie.
EyeforTravel’s 3rd annual Mobile Innovation in Travel Awards will take place in San Francisco, March 17th and sees numerous travel brands put forward their mobile apps, mobile user experience, solutions and overall mobile strategies.
KLM, Wyndham, Hilton, Revinate, Club Med, Kayak, TripAdvisor, Accor, Worldmate, Checkmate, IDeaS, Net Affinity, Marriott, Hotels.com are just some of the brands to be nominated.
The nomination stage is now closed however online voting is now active until February 28th. The industry is invited to vote for their favorite initiative.
The awards will be held as part of EyeforTravel’s Mobile Strategies for Travel conference, March 17-18, an event which is co-located with EyeforTravel’s popular Social Media Strategies for Travel conference (now in its 7th successful year).
Check out who’s nominated, have your say and vote for your favorite entrant here.
For all enquiries on this theme please contact:
Gina Baillie, GM, EyeforTravel Ltd., firstname.lastname@example.org