Today people are spending more time
on social media that what they did 5 years ago. Time spent has increased from 2.6 hours a
month in 2007 to 6.9 hours a month in 2012.
Well that’s not any news, but what
is really interesting is how travel executives are trying to work out how to
take these trends on board for their hotel strategies. After all, people love
communities and sharing with their friends and families what they have been up
to, especially when they are on holiday.
Back in 2011, we featured Palladium
Hotel Group’s successful launch of a revolutionary online Facebook sharing experience: where
guests of Ushuaïa Ibiza Beach Hotel were able to share their experiences on
Facebook in real time using radio frequency bracelets.
In 2012, they became the first
hotel in the world to offer PayTouch, an innovative cash-free system that
allows visitors to pay with just once touch of their fingertips through
biometric technology. I don’t know about you but I was very excited by it as a Social
Media lover!
Well just today I was reading
through some articles and guess what I found. Twitter is now a part of the
action too. It has provided its technology for the first Twitter hotel
experience for all the Tweetaholic at Sol Wave
House in Mallorca, one of the main Spanish gateway islands.
The hotel has created
Twitter-themed rooms, drinks and a virtual community where they can be easily
found by a simple #SocialWave. Guests can use Twitter to interact and flirt
with one another, and if you want to meet up? Simply just arrange to meet them
on that #TwitterPoolParty.
Sounds good so far? Well it’s about
to get better. It doesn’t stop at the parties, as soon as you start the ball
rolling there is the Twitter party suite waiting. The twitter themed suites are designed for
twitter lovers – decorated with sky blue balloons, with chilled cava at the
ready, a big mirror that is definitely worth tweeting about or the opportunity
to relax on VIP sunbeds.
What was really thrilling though was
the minibar service. Did you run out of champagne or do you happen to feel
hungry? Well, you can just tweet with your request and #FillMyFridge. Spotted
someone you like near the pool or the bar? Send them a drink by tweeting @SolWaveHouse.
I believe this is great, innovative
service, it not only allows the guests to communicate with the staff but also
with the community and the people around them. For me, I’d go there in an
instant, it just sounds like the place to start you #SummerBromance. Oh summer,
aren’t you just so short?
Posted by Ina Zekaj (EyeforTravel’s
sunshine party loving marketing intern)
