Tuesday, 6 September 2011

Don’t miss your chance to vote for your favourite social media airline, airport and hotel campaign!

EyeforTravel has partnered with SimpliFlying to host this year’s awards in Social Media excellence at EyeforTravel’s Online Marketing & Social Media in Travel Summit, 10th October, Amsterdam.

I for one am very excited about this as it’s the first step on a long road to acknowledging the excellent job many individuals are doing when it comes to innovating in the travel social media space. 

Social media is most certainly a space fraught with difficulties.  From internal issues such as gaining management buy-in to the fact that social media opens up a whole host of issues to overcome such as managing consumer backlashes, fake reviews, and a potential lack of control over what is said about your brand. 

Social media does however also offers very exciting opportunities for travel brands to excel in areas brand awareness, customer service and customer engagement and we think those who have achieved this deserve to be recognised!

We do however acknowledge that there are many brands in the travel industry which are demonstrating excellence in social media who may not have been fortunate to be nominated by our poll this year.  Don’t panic - there’s always next year!   Feel free to email me your suggestions – gina@eyefortravel.com

For details on the nominees and to vote, please visit this link.

The final 3 nominees in each category will present their case studies at EyeforTravel’s Online Marketing & Social Media in Travel Summit in Amsterdam.  The awards will be presented 10th October.