Monday, 15 August 2011

Social Buying Doesn't Work for Travel: Discuss!

Bit of a controversial statement, we know! We've recently posted this statement on our flagship linkedin group - Social Media in Travel- and we want to hear your views.

We are trying to gauge opinions and experiences from different sectors of the online travel industry on the social buying phenomenon. The trend is exerting a growing influence on the way we market, price, and distribute travel products, but do revenue managers share the same perspective as the sales guys and the marketers? And what of travel suppliers vs. intermediaries? Whatever your role, business type or industry sector, we want to hear your thoughts and accounts of whether social buying/flash sales represents a new era in the evolution online retail, or just fool’s gold?

The best entry on our linkedin group [as chosen by the EyeforTravel team] will win a complimentary all access pass to the upcoming EyeforTravel TDS North America Summit where this very same topic will be debated vigorously by industry giants such as LivingSocial, Las Vegas Sands, Facebook, Jetsetter, Kimpton Hotels, ResortQuest Whistler and many more.

If you aren't already a member- go to and then click on "manager's choice" on the top right corner to find the debate.

The winner will be announced a week on Friday (26th August).

Good luck, and we look forward to hearing your thoughts!

The EFT Team