We are proud to announce the launch of a band new free
report.
Understanding the Travel Consumer looks at how top travel brands are tackling the challenges of profiling, attribution and analytics to get closer to their customers.
When
it comes to human behaviour, deciphering the thought process is a messy
business. This is especially so when it comes to travel, as consumers switch
across devices and build complex itineraries throughout extended research
periods. Travel brands are left with an uphill battle to understand their
customers, reach them at the right times and give them personalised products.
This is why we are putting together a new report series into behavioural analytics that seeks to demystify the process
behind understanding the modern traveller through the application of data and
analytics.
This is the first report in this series covers attribution, profiling, and best practice in
data storage and interpretation, featuring insights from:
- Booking.com
- HomeAway.com
- Hyatt
- Hertz
- Expedia
- Lastminute.com Group
- McKinsey & Co
- Stena Line
Through
this free report we seek to uncover how brands
can understand the modern traveler to drive higher conversion rates, lower
acquisition costs, and ultimately give them the best possible product.This
first report in the series covers the data and analysis groundwork that travel
brands need to put in place to understand their customers, including:
- How to successfully tackle the challenge of attribution.
- What data to gather on consumers and how to build accurate profiles from this data.
- How to manage your data so that it is well-constructed, legally compliant, and useful to your whole organization.
- How to present information effectively.
- How to build a successful, data-led organization.
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