Hyatt, TripAdvisor, Fairmont, Hilton, Expedia,
Japan Airlines, Marriott, Winding Tree and more will come together on April 9
-10 at EyeforTravel’s
San Francisco Digital Summit 2018 .
The summit, just under two months away, will tackle
topics such as the role of emerging technologies in travel, personalization,
marketing strategies, utilizing data and technology to deliver an exceptional
customer experience & much more. And this is just the start.
This week, we have confirmed attendees from Hyatt, TripAdvisor, Fairmont, and Hilton
San Francisco who will be joining our confirmed speaker list including Expedia, Marriott, Choice Hotels, Winding
Tree, Priceline, Booking.com, Cathay Pacific Airways, Lola, Air Canada and
more!
Emerging technologies such as voice, AI, machine
learning, and blockchain are all being talked about by the travel industry, but
are they truly getting dissected? The San Francisco Digital Summit 2018 is the
only event that will cut through the noise, separate the real use from the
hype, and enable travel brands to truly come to grips with the opportunities
for digital marketing campaigns.
We have so much to
talk about, and have split the event into
two dedicated tracks:
1.
Tech
Innovation Strategies: Mobile, Emerging Trends, and Travel Technology
Case studies to be discussed in
this track include:
- A Choice Hotels Case Study: A Holistic Approach to Emerging Tech & Enhancing the Physical Experience with the Right Digital Technology
- A Marriott Case study: The Power of Mobile to Drive Interaction and Develop Unique Digital Experiences to Stay Top of Mind and Engage with Your Customer
- Blockchain Demystified: How Can It Be Applied in Travel and How Will It Change Your Business?
- Leveraging Data Driven Insights & Technology: Keep Up with The Shifts in Customer Behavior to Deliver Relevant and Personalized Products
2 2. Marketing Strategies: Content Marketing, Social
media and Data
Case studies to be discussed
include:
- Hilton Case Study: Brand Building in the Digital Age: The Role of Storytelling in Today’s Customer Journey
- Cathay Pacific Case Study: Incorporating Virtual Content and Mobile Video into Cathay Pacific Airways’ Marketing Strategy
- Air Canada Vacations Case Study: An Air Canada Vacations Case Study: Keep Your Customers Clicking by Delivering Smarter, Personalized, More Dynamic Content
- Melia Hotels International Case Study: Redefine and Rebuild Your Social Media and Digital Strategy Using Data, Personalization & Hyper-Segmentation
This
summit is truly the only place you will be able to meet the cream of the crop
in travel, walk away with insights you can action as soon as you get back to
the office.
EyeforTravel is a community where the world's top
online travel brands – from hotels to airlines, online travel agents, cruise,
car hire firms and more – come to meet to drive forward growth and innovation
in the industry. We aim to provide you with industry focused news, events,
reports, updates and information. EyeforTravel Limited is a registered company.
The Company Registration number is 06286442. It is also registered in England
& Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United
Kingdom.
Renu Kannu
