There is a divergence in the way consumers look for and book travel
between the rising economies of the East and the developed countries of the
West. This is all being driven by mobile, as consumers outside the West have
never associated the desktop or laptop as being their primary device to connect
to the internet or conduct digital travel purchases.
EyeforTravel, in conjunction with Jumpshot found that India was the
leading country for mobile visits to travel sites among the five countries that
were studied. There, two thirds of users
visiting travel sites were doing so from mobile devices. EyeforTravel has
also been studying Chinese consumers and found a very similar pattern amongst
Chinese consumers, with 67% reporting that they principally use mobile devices
to plan their trips and 50% use them to book accommodation.
You can download the white paper here and keep an eye out for our upcoming
Chinese Travel Consumer Report on our report page.
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