We worked with data company Jumpshot to understand where
travel purchasers were going on their journey to the booking, analyzing more
than a quarter of a million users and found that UK consumers came top for
comparing the price of flights late in the purchase funnel.
Just under a quarter (24%)
clicked on a metasearch domain in the 15 sites visited immediately before making
a purchase directly with an airline brand, compared to 14% of German consumers
and just 10% of US consumers. UK consumers were also the marginally more likely
to visit a competitor airline brand to compare their flight before they made
their booking than peers in the US and Germany.
You can
download the full white paper here and find out more about the booking
habits of Brazilian, German, Indian, UK and US consumers.
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Kind regards,
Alex
