Investing valuable time and resources in mobile is a big decision and a much discussed theme in the industry right now. At a travel industry conference in London this week, a Google representative revealed that eBay makes over $2 billion a year in mobile revenues – not bad!
Travel lends itself to mobile easily and yet as an industry we’ve been fairly slow to adopt it. Many of the travel brands who have taken the mobile leap are now reaping the rewards.
The pitfalls however can be huge. Mobile investment is not cheap and it can fail. It’s important to ensure that the mobile strategy you take is right for your consumer base – and your brand.
EyeforTravel’s Mobile Innovation in Travel awards seeks to award the trailblazers in the mobile in travel space and will take place in San Francisco, March 5th .
We’re pleased to announce the judges for the awards to be
- Michael Becker, North American, Managing Director, Mobile Marketing Association
- Ricky Heath, Travel & Transportation, AT & T
- Glenn Gruber, AVP, Market Development, Travel Technologies, Ness Technologies
- Tim Gunstone, MD, EyeforTravel Ltd
The awards will be chaired by John T. Peters, VP/GM Digital Strategy, Rand McNally.
Voting is currently taking place online to decide who the lucky 9 finalists who will present at the event to the panel of judges will be. Don’t forget to cast your vote for your favorite mobile initiative here.
Voting is currently taking place online to decide who the lucky 9 finalists who will present at the event to the panel of judges will be. Don’t forget to cast your vote for your favorite mobile initiative here.
