Video: What Technology Does Starwood Find Truly Enhances the Customer Experience?

Have you ever wondered how you can use technology to elevate your customer's experience of your brand?  Do mobile, wearables, Whatsapp and keyless entry for example add real value?

Hoteliers are investing millions in new technology and yet according to Hospitality Technology magazine, nearly a third of hoteliers still find it hard to keep up with their guests' technological demands. 

Presenting at EyeforTravel's inaugural Connected Traveller conference in London last month, Daniel Kerzner, VP Loyalty, Starwood Hotels shared:

• What technology Starwood have invested in to enhance the customer experience
• From mobile to wearables to Whatsapp - his views on what's really worth investing your valuable time and resources in
• Insights into how to deliver an intelligent, personalized customer experience to drive loyalty

The video presentation and slides are available to download here (free download). 

For more videos and slide content from top travel brands, sign up to EyeforTravel OnDemand.

Nominations now open for EyeforTravel’s Mobile Innovation in Travel Awards 2016

Does your travel company have what it takes to succeed in mobile?  Is your app a key weapon in your battle to win and engage travel consumers?  Top travel brands will find out as they battle it out as part of EyeforTravel’s Mobile Innovation in Travel awards taking place in San Francisco, March 14^th  as part of EyeforTravel’s San Francisco Summit.

As Kenny Jacobs, Chief Marketing Officer, of European low cost carrier Ryanair said an EyeforTravel event earlier this year, “Everything going forward is going to be about mobile”

Mobile technology is no longer a nice to have – it’s a must have.  Mobile is transforming the way travel is sold – providing exciting opportunities to enhance the customer experience, grow loyalty and ancillary revenues.

EyeforTravel’s Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow.

With new mobile devices hitting the app store and extra capabilities coming to devices, travel brands cannot sit still and must continue to innovate.

The awards will feature 3 categories –

·         Best Mobile Travel App

·         Best Mobile Travel User Experience

·         Best Mobile Travel Solution

A public voting stage will be used to narrow down the 3 lucky finalists per category who will present at the final which will be held as part of EyeforTravel’s 4^th annual Mobile & Innovation Strategies for Travel conference

Past entrants and finalists of the awards include Booking.com, KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate, Hotwire.com, Hotels.com and more!

Entrance for B2C travel brands is free of charge.  All entires must be received by December 18^th.

Find out how to enter your brand and for full terms and conditions, visit - http://events.eyefortravel.com/mobile/awards.php

For all awards enquires contact:-

Gina Baillie

GM

EyeforTravel

London, UK: +44 (0)207 375 7197

US Toll Free: 1 800 814 3459 ext. 7197

gina@eyefortravel.com

We put together the most insightful tweets from our summit in Las Vegas

Some of the biggest travel brands recently came together in Las Vegas for EyeforTravel's Travel Distribution Summit N.America 2015. We saw a record attendance this year with over 600 attendees.

We've put together the best tweets from the summit to help you make sense of the North American travel market and what you should be focusing your resources on.